Designing a new pack for water brand, a work by Matters Most.
We have given a logo modernization work. It has been more simplicity and letters freely placed in the background, so the logo gets more air. The end result is a fresh, proud and contemporary logo that maintains the recognizable and iconic value of the former style.
We have developed a layered style, which is made up of « bars ». Water (the blue ‘bar’) is, like all products of Bar-le-Duc, always the base. We also have tastes and given product variations individuality with colors, symbols and illustrations. The style is simple, fresh and always unadorned. Just like the brand itself.