The logotype features a dynamic and unusual custom lettering with a clear footprint, inspired by the Italian profile view of the Mont Blanc. The typeface family Quadraat by Fred Smeijers, with its warm, slightly classic and expressive look, was chosen to support the visual system. The fresh and vibrant color palette, inspired by nature, aims to appeal to a young target. Some details, such as the icons and a texture based on level lines of the area, enrich the system adding to the creation of applications and merchandising.
Show more here : New Logo and Identity for Courmayeur by Interbrand